Dreamforce 2023 has returned in “Full Force”, and it has always been a hotbed of innovation & enthusiasm. This year is no exception, with Salesforce releasing a slew of innovative updates, products, and services that will shape the business landscape in the next years.
Join us in the heart of San Francisco for Dreamforce 2023, the yearly gathering hosted by CRM giant Salesforce. Stay tuned as we bring you live coverage of the event, ensuring you’re up to speed with all the latest announcements & releases.
Dive into our comprehensive live blog below for real-time updates!
1. Einstein 1 and Copilot Studio
Einstein 1 is the new and improved Salesforce platform, designed to be a trusted AI tool for Salesforce users. It introduces Einstein Copilot, an integrated feature in the user interface. Einstein Copilot Studio consists of three parts: Prompt Builder, Skills Builder, and Model Builder. This means it can assist with various tasks specific to different applications.
Additionally, administrators can customize how it works & what information it can access. They can even use advanced AI models such as OpenAI’s GPT-3.5 through Einstein Copilot Studio.
Einstein Copilot brings a range of helpful features, such as:
- Sales: It can automatically update accounts, prepare for meetings, and even write sales emails tailored to the customer.
- Service: It helps customer service agents by providing them with timely and relevant responses, using real-time customer information.
- Marketing: It generates email content and creates website pages based on customer preferences.
- Commerce: It aids in setting up online stores and handling complex tasks like managing catalogs.
- Developers: It can turn natural language requests into code and suggest coding improvements.
Don’t go just yet! Stay tuned for more information on what’s coming up at Dreamforce 2023.
2. Data Cloud
Data Cloud (launched last year as “Genie”) connects the various CRM departments like Sales, Service and Marketing to break siloes and get a complete view of customers. The good news is that, on September 19th, Data Cloud will be available to all Enterprise edition and higher customers. This is a huge accomplishment as large amounts of customer data can be brought from disparate systems into a single platform for analysis and improving workflows.
How Data Cloud works?
Data Cloud is unlike anything you have used before as it brings massive amounts of structured and unstructured data into the Salesforce platform for real-time processing. It can process trillions of customer records and thousands of customer requests per second across any data source and from any channel. This unified database can be used in all Salesforce functionalities like AI-powered Einstein, business workflows and Salesforce Lightning for UX.
What are the biggest takeaways of Data Cloud?
- Provides customer 360 view by connecting data from any product or application.
- Uses pre-built connectors for secured integrations with external data sources.
- Connects with AI powered Einstein for relevant customer insight.
- Unifies Sales, Service and Marketing Cloud to maximize ROI and drive growth
Get started with Data Cloud and share your customer success stories
There is never a dull moment at Dreamforce 2023! To learn about the latest news and developments, stay connected with us.
3. Salesforce and Google Workspace AI Assistants
What’s the latest news in Dreamforce 2023? Salesforce and Google, powered by AI, have joined hands to deliver an innovative technology solution that will push business productivity to an all-time high. With AI being the theme of Dreamforce 2023, we cannot expect any less from the CRM giant!
This main aim of Salesforce and Google collaboration is to empower the Sales team with AI and automation capabilities that will enable business growth and optimize customer experience.
Let us dig deep into this pathbreaking partnership.
About Salesforce and Google partnership
Empowered by AI, Salesforce CRM and Google Workspace will collaborate to take businesses to great heights with a more productive Sales platform. With this partnership, Salesforce CRM can integrate with Google workspace including meet, docs, Gmail, Calendar using generative AI to deliver better customer experience. This integration will harness AI technologies like LLM, Natural Language Processing and more.
The generative AI Assistants of both the applications- Einstein Copilot for Salesforce and Duet AI for Google will integrate to boost sales with greater efficiency. Data-driven capabilities of both the platforms will provide personalized support to the customers.
How will Both the Platforms Work Hand in Hand?
Salesforce customers can use their own database including accounts, contacts and opportunities to create slides and documents in the Google workspace. On the other hand, summaries from Google meet, information from google calendar and updates from Gmail can be brought into the Salesforce platform to generate customized reports or improve workflows.
This partnership will also ensure that the generative AI assistants of each application can integrate seamlessly with the other’s third-party platforms. This will improve productivity as data will be easily available for both the platforms whenever required, thus maintaining workflow efficiency.
What Advantages will this Partnership Foster?
- Generate personalized documents- You can generate personalized content using relevant information from both the platforms. This information can be used from Gmail and Docs in Google and from customer interactions and Sales meetings in Salesforce.
- Automate workflows– Users can automate repetitive tasks like generating meeting summaries, assigning tasks based on Salesforce and Google insights.
- Improved AI capabilities-To provide a distinctive client experience, Google and Salesforce can each incorporate the other’s AI framework into respective workspaces.
- Maintain Salesforce records- Users can correlate information from Gmail to update Salesforce records thus reducing manual tasks.
- Improved data security- The integration and flow of data between Salesforce and Google is in compliance with data security and privacy policies.
The Future Impact of Salesforce and Google Partnership
This partnership will be a revolutionary development in the digital transformation landscape. It will provide a tremendous boost for Sales thus creating new opportunities for revenue generation. Sales representatives can streamline repetitive tasks and focus more on value-added areas. Automation and real time analytics will provide meaningful insights into customer behavior which will help in providing personalized experience.
Let us hear it from Salesforce and Google
Salesforce
“Our partnership with Google empowers organizations to unlock the full potential of AI and data, grounded in trust”. David Schmaier, President and Chief Product Officer at Salesforce.
“Our partnership with Salesforce is an example of why an open and extensible ecosystem for generative AI will create the most value for customers”. Thomas Kurien, CEO at Google Cloud.
More exciting news and events to come! We will keep you posted.
Final Thoughts
Dreamforce 2023, Salesforce’s major yearly event, ended with over 40,000 in-person participants in about 1,500 sessions across three days. This event has been a whirlwind of action & insights. It reinforced Salesforce’s commitment to incorporating artificial intelligence into all of its businesses. AblyPro is thrilled to have brought this experience to you from the comfort of your own space. The knowledge and inspiration shared here will shape the future of technology and business.
Author
Service Cloud/Field Service Specialist
Ali Zakir is a Salesforce consultant/advocate specializing in Service Cloud and Field Service. With 25 years of experience in IT business management and operations, Ali empowers organizations to go beyond solving complex customer challenges and meeting business requirements.
