Marketing Lead

Experience: 10-15yrs

Role: Marketing Lead

Role Summary

Ablypro is looking for a Marketing Lead who can build structure, define processes, and drive consistent, high-quality marketing output. This role will own marketing planning and execution across brand, content, social media, campaigns, and employer branding, while managing the team’s deliveries end-to-end. You should have a strong grasp of brand positioning and messaging, and the ability to convert business priorities into clear plans, briefs, timelines, and measurable results.Key Responsibilities

Key Responsibilities:

Marketing Strategy and Planning

• Translate business goals into quarterly and monthly marketing plans.
• Define marketing priorities, content pillars, and channel strategy.

Process and Execution Management

• Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.
• Build a predictable delivery engine with clear timelines, ownership, and quality checks.
• Ensure on-time output across formats: posts, videos, carousels, event assets, internal initiatives, etc.

Brand and Positioning

• Own brand messaging and ensure consistency across all communication.
• Improve clarity of positioning and ensure campaigns and content align with it.

Social Media and Content Leadership

• Lead social strategy (LinkedIn primary) and content calendar execution.
• Guide content ideation, storytelling, and distribution to improve reach and engagement.

Employer Branding (with HR)

• Partner with HR to create employer branding content and support hiring campaigns.
• Showcase culture, people, learning, and workplace initiatives through content.

Analytics and Reporting

• Track and report core metrics (reach, engagement, follower growth, content performance).
• Share monthly insights and action plans to improve outcomes.

Team Management

• Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).
• Set expectations, review output, coach the team, and improve ownership and performance.

Requirements

• 8+ years of experience in marketing (B2B services/tech/IT services preferred).
• Strong experience in performance marketing, social strategy, and brand messaging.
• Proven ability to manage teams and drive execution with structure and accountability.
• Comfortable working with senior stakeholders and translating inputs into deliverables.

Key Skills

• Team leadership and delivery management
• Brand positioning and messaging
• Content strategy, editorial judgment, and storytelling
• Project management and process building
• Performance tracking and reporting mindset