Author name: Murali Puttaparthi

Murali is the AVP – Certinia at AblyPro with 12+ years of experience in handling complex Certinia and Salesforce applications, implementations, configurations, and customizations. At AblyPro, he has been the pillar of all the Certinia PSA and ERP project deliverables, ranging from design to implementation, project management, and resource management. With years of practical knowledge and expertise in this industry, Murali supports the sales team in strategizing customer solutions to meet the actual business needs of the clients. Murali is a dynamic and experienced professional with multiple Certinia and Salesforce certifications, helping businesses to technically strive in this ever-changing landscape.

The Impact of Agentic AI on Modern Businesses

The Impact of Agentic AI on Modern Businesses in Driving Speed and Agility

Artificial Intelligence has transformed how businesses operate- fueling innovation, and boosting performance across industries. Generative AI marked a breakthrough, bringing productivity, creativity, and efficiency to the forefront. This was followed by AI copilots, which provided tailored, stepwise assistance to streamline complex business processes. Now, we’ve entered the era of Agentic Artificial Intelligence, powered by autonomous […]

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Connect Teams, Data and Customers for Maximum Impact with Certinia Customer Success Cloud 

Connect Teams, Data and Customers for Maximum Impact with Certinia Customer Success Cloud 

Every customer interaction is part of a bigger story. But are your teams writing that story together, or are they stuck in separate chapters? In many organizations, sales, service, and customer success work in silos. Sales close the deal, service steps in when problems arise, and success teams focus on adoption. Without a connected view,

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Discover 10 Salesforce CRM Hidden Features

Discover 10 Salesforce CRM Hidden Features that Drive Next-Level Enterprise Success

Salesforce CRM is known worldwide as a powerhouse for managing customer relationships. But what many enterprises don’t realize is that beyond the standard sales tools, Salesforce is packed with hidden features that can boost enterprise growth and innovation, when used the right way. From AI-driven insights to pre-built solutions that save time, these tools can

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Top 6 Reasons Service Organizations Thrive with Salesforce-Native ERP and PSA like Certinia

Top 6 Reasons Service Organizations Thrive with Salesforce-Native ERP and PSA like Certinia

As services businesses grow, so do their challenges. Sales teams close more deals, but delivery teams struggle to keep up. Finance works hard to reconcile billing, while leadership can’t get a clear view of profitability. The problem often isn’t effort, it’s disconnected systems. When project management, service delivery, and finance all run on different tools,

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10 Signs You Need Salesforce Managed Services to Drive Growth and Efficiency

10 Signs You Need Salesforce Managed Services to Drive Growth and Efficiency

Salesforce is the #1 CRM in the world, trusted by over 150,000 companies. But let’s be honest: after the initial implementation excitement wears off, many organizations struggle to keep things running smoothly. Reports don’t add up, integrations break, or new features pile up without anyone taking ownership. That’s where Salesforce CRM managed services come in.

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