Murali Puttaparthi, Author at AblyPro

Author name: Murali Puttaparthi

Murali is the AVP – Certinia at AblyPro with 12+ years of experience in handling complex Certinia and Salesforce applications, implementations, configurations, and customizations. At AblyPro, he has been the pillar of all the Certinia PSA and ERP project deliverables, ranging from design to implementation, project management, and resource management. With years of practical knowledge and expertise in this industry, Murali supports the sales team in strategizing customer solutions to meet the actual business needs of the clients. Murali is a dynamic and experienced professional with multiple Certinia and Salesforce certifications, helping businesses to technically strive in this ever-changing landscape.

Why Salesforce Health Check Matters for Every Growing Business

Salesforce / Murali Puttaparthi

Salesforce is a powerful platform, but with power comes depth and flexibility! From custom objects and automation to third-party integrations and evolving user needs, it’s easy for even the most well-built Salesforce environments to become cluttered or misaligned over time. As your organization grows, so do the demands on your CRM. That’s where a Salesforce […]

Why Salesforce Health Check Matters for Every Growing Business Read More »

Certinia Services Estimator: Your Strategic Advantage for Accurate Estimates and Smooth Project Delivery

Certinia Services Estimator / Murali Puttaparthi

IT service organizations often face roadblocks while creating accurate project cost and timeline estimates. Even minor inaccuracies can lead to budget overruns, missed deadlines, and poor client experience. Accurate quoting requires considering resource rates, availability, discounts, bid options, and target margins, while staying aligned with company policies. But with data scattered across spreadsheets and disconnected

Certinia Services Estimator: Your Strategic Advantage for Accurate Estimates and Smooth Project Delivery Read More »

The Rise of AI in Customer Service; Smart Support Starts Here

Certinia Accounting / Murali Puttaparthi

Customers today don’t wait around. They want quick answers, personalized service, and support that’s available whenever they need it. One slow response, or a bad experience, and they’re already looking at your competitors. 48% of customers have switched brands for better customer service, and 94% say good customer service makes them more likely to make

The Rise of AI in Customer Service; Smart Support Starts Here Read More »

What is Field Service Management and How to Get it Right

Certinia Accounting / Murali Puttaparthi

Think about the last time you waited for a field technician with no updates or estimated arrival time. The result? Frustration, confusion, and a dent in customer trust. This is exactly the kind of challenge that Field Service Management (FSM) is designed to fix. Field Service Management or FSM is the system that ensures the

What is Field Service Management and How to Get it Right Read More »

PSA vs Project Management Tools: Choosing the Right Solution for Services Success

Certinia Accounting / Murali Puttaparthi

If you’ve ever tried to streamline your team’s work, you’ve probably come across a wide array of software options, especially when it comes to PSA vs project management tools. At first glance, they might seem similar. After all, both aim to improve how projects are executed and delivered. But the truth is, these tools serve

PSA vs Project Management Tools: Choosing the Right Solution for Services Success Read More »