Author name: Murali Puttaparthi

Murali is the AVP – Certinia at AblyPro with 12+ years of experience in handling complex Certinia and Salesforce applications, implementations, configurations, and customizations. At AblyPro, he has been the pillar of all the Certinia PSA and ERP project deliverables, ranging from design to implementation, project management, and resource management. With years of practical knowledge and expertise in this industry, Murali supports the sales team in strategizing customer solutions to meet the actual business needs of the clients. Murali is a dynamic and experienced professional with multiple Certinia and Salesforce certifications, helping businesses to technically strive in this ever-changing landscape.

Salesforce Managed Services

Salesforce Managed Services: The Smarter Alternative to In-House Teams

Salesforce is the backbone of digital transformation for thousands of organizations worldwide. But as your Salesforce environment grows in complexity, so does the challenge of keeping it running smoothly, secure, and aligned with your business goals. The big question many leaders face is: Should you rely on Salesforce managed services or build an in-house team? […]

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Certinia Unifies Financial and Operational Data

How Certinia Unifies Financial and Operational Data for Maximum Impact

Data is your biggest asset as it fuels every decision, drives customer relationships, and fosters business growth. But let’s be honest! If that data is scattered across different systems like CRM in one tool, project tracking in another, finance in a third, it quickly turns from asset to obstacle. For growing services organizations, this fragmentation

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Enterprises Certinia

How Enterprises are Replacing Outdated Systems with Certinia 

Are your systems working together, or are they holding you back? Many modern enterprises face a tough challenge of unifying crucial business functions like CRM (Customer Relationship Management) with professional services, and even vital functions like accounting and finance. Often, traditional, disconnected approaches simply fall short when it comes to managing today’s complex business processes

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The business gap no one talks about and AblyPro guides the way

The business gap no one talks about and AblyPro guides the way

Modern services organizations track metrics like win rates, billable utilization, and project profitability to stay competitive. To support these goals, many rely on the Salesforce platform, a unified cloud solution that streamlines end-to-end business processes. Salesforce Marketing Cloud and Sales Cloud manage the front end of the customer journey, from lead generation to acquisition. On

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AI in Business: Navigating the Landscape with a Trusted Guide and the Right Strategy 

“Implementation isn’t the starting point — the need to implement is.” — Neeraj Garg, COO, AblyPro. AI in business is no longer a futuristic concept — it’s here, and companies are racing to embed it into their operations. Tools like Salesforce Einstein AI are leading this wave, promising smarter automation, better forecasting, and hyper-personalized customer

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