Murali Puttaparthi, Author at AblyPro

Author name: Murali Puttaparthi

Murali is the AVP – Certinia at AblyPro with 12+ years of experience in handling complex Certinia and Salesforce applications, implementations, configurations, and customizations. At AblyPro, he has been the pillar of all the Certinia PSA and ERP project deliverables, ranging from design to implementation, project management, and resource management. With years of practical knowledge and expertise in this industry, Murali supports the sales team in strategizing customer solutions to meet the actual business needs of the clients. Murali is a dynamic and experienced professional with multiple Certinia and Salesforce certifications, helping businesses to technically strive in this ever-changing landscape.

From Pipeline to Close: Start Selling Smarter with AI-Driven Sales Cloud

Salesforce Sales Cloud / Murali Puttaparthi

In today’s fiercely competitive market, tracking customer interactions and maintaining a clear overview of the sales pipeline is more critical than ever. Yet many organizations still rely on scattered data spread across multiple applications, manual reporting techniques, and poorly structured scaling strategies. The result? Missed opportunities, delayed follow-ups, and a frustrated sales team that spends […]

From Pipeline to Close: Start Selling Smarter with AI-Driven Sales Cloud Read More »

Marketing Cloud +AI: Drive Personalization, Supercharge Automation, Create Targeted Campaigns for Success

Salesforce Marketing Cloud / Murali Puttaparthi

Are you unlocking the full potential of your marketing data? Marketing today is more complex than ever—data is scattered, and customer journeys span multiple channels. So, how do you ensure seamless, personalized experiences that make customers feel valued? Salesforce Marketing Cloud is the game-changer! It automates marketing interactions across channels, delivering the right message to

Marketing Cloud +AI: Drive Personalization, Supercharge Automation, Create Targeted Campaigns for Success Read More »

What’s New in Salesforce Summer ’25: Key Highlights You Need to Know

Salesforce / Murali Puttaparthi

Salesforce is all set to roll out its Summer ’25 release—and it’s brimming with impactful enhancements designed to elevate the performance of service-based businesses. This update brings exciting capabilities for admins, developers, and users alike, with a strong focus on AI, automation, and analytics to boost productivity and streamline user experiences. One of the biggest

What’s New in Salesforce Summer ’25: Key Highlights You Need to Know Read More »

AI in IT Key Use Cases Driving Innovation and Impact

Break Free from Data Silos with Data Cloud and Empower Your Business for Success

Salesforce Data Cloud / Murali Puttaparthi

Data is the heartbeat of modern businesses, flowing from every customer interaction and accumulating in vast amounts. Whether it’s customer support tickets, purchasing patterns, sales records, email campaigns, or customer touchpoints, the volume of data continues to grow each day. While data is an asset, managing scattered information and extracting real-time insights from data spread

Break Free from Data Silos with Data Cloud and Empower Your Business for Success Read More »

How AI in Financial Services is Reshaping the Industry: 5 Impactful Use Cases You Need to Know

AI for Enterprises / Murali Puttaparthi

AI in the Banking and Financial Services (BFSI) sector is not a new concept; it dates to the late 20th century when advanced computing power was first utilized for algorithmic trading. However, with the rise of AI’s broader applications, the financial industry is now undergoing a profound transformation, enhancing customer service, managing risks, and offering

How AI in Financial Services is Reshaping the Industry: 5 Impactful Use Cases You Need to Know Read More »