Murali Puttaparthi, Author at AblyPro

Author name: Murali Puttaparthi

Murali is the AVP – Certinia at AblyPro with 12+ years of experience in handling complex Certinia and Salesforce applications, implementations, configurations, and customizations. At AblyPro, he has been the pillar of all the Certinia PSA and ERP project deliverables, ranging from design to implementation, project management, and resource management. With years of practical knowledge and expertise in this industry, Murali supports the sales team in strategizing customer solutions to meet the actual business needs of the clients. Murali is a dynamic and experienced professional with multiple Certinia and Salesforce certifications, helping businesses to technically strive in this ever-changing landscape.

Transforming Service Delivery: 3 Must-Read Use Cases of AI-Powered Certinia PSA

It is high time for professional services organizations to regain command over their teams and projects. The emphasis is on augmenting project visibility across the portfolio and strategically deploying talent to amplify productivity & efficiency. That is exactly what Certinia PSA allows you to do. In this blog, we’ll learn about two potential Certinia PSA […]

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Top 5 PSA User Adoption Challenges and How to Overcome Them?

Professional Services Automation is a powerful tool to optimize business processes. Using PSA, users can improve the efficiency of their service operations, projects and resource allocation. This will help them drive profits and ensure business growth. However, the effectiveness of the tool depends on PSA adoption. Organizations that want to leverage the full power of

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Certinia Summer 2023 Release: A Detailed Overview

Certinia / Murali Puttaparthi

Certinia Summer 2023 Release gives you an in-depth look at the new upgrades and enhancements in the current release. In this blog, we’re thrilled to unveil the latest enhancements & updates that will transform your Certinia experience. This release is designed to streamline your operations with elevated project management, resource optimization, and time-saving accounting features.

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Top Tips for Optimum Resource Utilization Using Certinia PSA

Certinia / Murali Puttaparthi

Resource management plays a significant role in the professional services business when it comes to delivering excellent customer experiences. However, many organizations fail to use their resources effectively resulting in unnecessary delays and costly outcomes. The question is, what businesses need to do to utilize their resources efficiently. Having a PSA (Professional Services Automation) tool

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12 FinancialForce PSA Dashboards to Boost Your ROI

Certinia / Murali Puttaparthi

In 2022, SPI Research found something exciting: companies across the board are using PSA to get projects and services done faster and track costs accurately. And as every industry lean more towards knowledge and project-based work, the PSA market is set to grow even more. This study explains how PSA helps executives and project teams in comprehending the

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