Murali Puttaparthi, Author at AblyPro

Author name: Murali Puttaparthi

Murali is the AVP – Certinia at AblyPro with 12+ years of experience in handling complex Certinia and Salesforce applications, implementations, configurations, and customizations. At AblyPro, he has been the pillar of all the Certinia PSA and ERP project deliverables, ranging from design to implementation, project management, and resource management. With years of practical knowledge and expertise in this industry, Murali supports the sales team in strategizing customer solutions to meet the actual business needs of the clients. Murali is a dynamic and experienced professional with multiple Certinia and Salesforce certifications, helping businesses to technically strive in this ever-changing landscape.

Certinia Spring 2025 Release: Elevate Every Click with AI, Data and Next-Level Intelligence

Certinia / Murali Puttaparthi

Certinia has just rolled out its Spring 2025 Release—packed with powerful AI-driven features designed to supercharge productivity, boost decision-making, and unlock new levels of intelligence for services organizations. From enhanced project visibility to smarter automation, these updates span Certinia’s three core solutions—Professional Services Cloud, Customer Success Cloud, and the newly renamed Financial Management Cloud (formerly […]

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Certinia Customer Success Cloud: The Key to Seamless Customer Experience and Services Alignment

Certinia / Murali Puttaparthi

Customers are the lifeline of any business, and managing their success is critical to driving growth and operational efficiency—especially for service-based organizations. Renewals and subscriptions often serve as the most telling benchmarks of customer success. And behind every renewal is a trail of interactions—each one with the power to strengthen or strain the customer relationship.

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AI in Real Estate: Use Cases, Implementation Challenges and Looking Ahead

AI for Enterprises / Murali Puttaparthi

Artificial intelligence is revolutionizing the real estate industry, transforming how businesses operate, make decisions, and engage with customers. AI-powered predictive analytics, automation, and risk assessment are helping real estate professionals anticipate market trends, streamline operations, and enhance profitability. At the forefront of this transformation, Salesforce Einstein AI and Certinia AI are enabling smarter decision-making, improving

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AI in IT: Key Use Cases Driving Innovation and Impact

AI for Enterprises / Murali Puttaparthi

77% of tech workers say Generative AI makes them more productive! By leveraging advanced technologies like machine learning and natural language processing, AI in IT helps analyze massive amounts of data, uncover hidden patterns, and generate actionable insights. Undoubtedly, AI in IT plays a crucial role in both IT operations and services. Talking about IT

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AI Implementation in Manufacturing: 5 Use Cases Boosting Operations and Maximizing Efficiency

AI for Enterprises / Murali Puttaparthi

AI implementation in manufacturing is a game-changer, offering increased productivity, cost efficiency, reduced downtime, and enhanced quality control. With predictive analytics and intelligent automation, AI processes large volumes of data to deliver insights that traditional methods cannot match. These insights make way for smarter processes, ensuring a more agile, responsive, and profitable manufacturing environment. How

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